Confidential · Prepared for Aster · May 2026
A product by Crink
Aster × Crink
Wellbeing Collab.
AI + Human Journey — Workshops Reimagined
01 — 20
Aster × Crink
×
— Agenda —
02 / 26
Today's walk-through
What's
ahead.
i
What Crink does today — Paths, powered by AI
01
ii
The opportunity in group sessions
02
iii
Introducing webinar-led Paths
03
iv
The six-step flow, end to end
04
v
A real example — the Procrastination Path
05
vi
Cri, the AI coach — personalized for everyone
06
vii
Community, dashboard & why this works
07
×— Where we are today —
03 / 26
01
Crink, today
Guided journeys,
not just
content.
Crink is an AI-native wellbeing platform built around Paths — curated, multi-step programs that move users from where they are to where they want to be. At the heart of every Path is Cri, our AI coach — personalized to each user, supervised by consultants.
Rethinking group care with Aster
×— The Path —
04 / 26
Anatomy of a Path
Every Path is built from six kinds of elements.
A blend of reflection, conversation, and learning — mixed together so progress feels alive, not academic. At the center, Cri, our AI coach, personalizes everything to the individual.
i.
Assessments
Reflective questions that surface where the user stands — and what they're ready for next.
ii.
Chat with Cri
Our AI coach — consultant-guided, judgment-free, and personalized to every user. Cri remembers, adapts, and walks alongside.
iii.
Mini reads
Short, evidence-based reads — written by consultants, in the voice of a friend.
iv.
Action steps
Small commitments to practice in real life — completed between sessions to turn insight into habit.
v.
Flashcards
Bite-sized reminders — concept, prompt, takeaway. Easy to revisit, easy to save.
vi.
Video
Short consultant-led demonstrations — see the practice before you try it yourself.
×— The Opportunity —
05 / 26
02
The opportunity
Webinars get
attention.
Paths get
outcomes.
Today's webinars work hard for an hour, then disappear. What if an AI coach kept that cohort going for four weeks — personalizing practice, community and progress for every attendee?
60min
Typical webinarof expert content, then the connection ends. No follow-through, no community, no measured change.
4weeks
A Group Sessionof AI-personalized practice, peer support, expert moderation and tracked progress — triggered by one webinar.
3×
Higher completionwhen an AI coach personalizes the journey, vs. one-size-fits-all webinars. AI is the multiplier.
×— Chapter Three · The Idea —
06 / 26
The idea
One space —
Path, practice, and
community from day one.
The webinar becomes the expert human connect. The Path becomes the practice. The community becomes the support.
×— The Flow, End to End —
07 / 26
The flow
From a webinar
to a transformation.
Six steps. One seamless experience.
Every touchpoint lives natively inside the Aster app.
i.
Host the Webinar
Webinar topic announced by Aster — attendees invited to register through the Aster app.
ii.
Auto-enroll Attendees
Everyone present is granted exclusive access to the webinar's Path.
iii.
Complete Elements
Assessments, Cri chats, articles, videos — sequenced and unlockable.
iv.
Community Chat
A private group where attendees support each other — moderated by hosts.
v.
Aster Oversees
Live dashboard tracks completion, engagement, drop-off — intervene early.
vi.
Transformation
Outcomes measured, certificates issued, next Path recommended.
For the attendee
Inspiration that doesn't fade — four weeks of guided practice with peer support.
For Aster
A scalable, measurable group-care channel — beyond 1:1, beyond static content.
×— Step 1 · Host the Webinar —
08 / 26
Step i
It begins
with one
webinar.
Crink, Aster, and GEMS work together to pick a focused topic and schedule a live session — announced by Aster, promoted across the Aster app, with registrations handled in the app dashboard.
- No third app to download — Crink lives natively inside the Aster app
- In-app registration, reminders, and waitlist handled by Crink
- One configuration powers the webinar and the Path that follows
- Topic & curriculum prepared with the AI coach, drawn from Crink's library
Breaking Through
Procrastination
Procrastination
● Scheduled
Registered
217
Capacity
250
Waitlist
48
Reminders
3sent
Setup checklist
Topic & curriculum prepared with the AI coach
— done
Landing page co-branded with Aster
— done
4-week Path linked to webinar registration
— done
Tech rehearsal with Dr. Reema
May 22
×— Step 2 · Auto-enroll Attendees —
09 / 26
Step ii
The registration
becomes a
doorway.
The moment someone registers, an exclusive Path quietly drops into their Aster app — locked, but waiting. After the webinar ends, it unlocks automatically.
- Push notification + in-app welcome the instant someone registers
- Path is gated to attendees — scarcity drives attendance and completion
- Crink embedded inside the Aster app — every screen co-branded with Aster
- Cri begins personalizing from the first registration question
C
Crink · Aster exclusivenow
You're in. 🎉
Your 4-week Path will unlock when the webinar ends — Sat, May 24 at 8:30pm.
C
★ Aster Exclusive Cohort 04
Welcome,
Sara.
Sara.
Cri has already started learning about you. Your Path unlocks the moment the webinar wraps.
Your Path · Locked
Breaking through procrastination
4 levels · 17 elements4 wks
Add to calendar →
×— A real example —
10 / 26
03
The example
Let us walk
you through a
real Path.
To make this concrete, here is one of our existing Paths — exactly as a webinar attendee would experience it after signing up.
PATH · Workplace Procrastination
Breaking through
procrastination.
procrastination.
"That project you've been putting off, those emails you keep meaning to send — by the end of this path, you'll understand why you do this and what's really happening when you choose anything else over the task at hand."
Levels
4
Elements
17
Duration
4 weeks
Cri sessions
11
×— Step 3 · The Path Home —
11 / 26
Example · Path Home
Their
Path,
unlocked.
The moment a user finishes the webinar, this screen appears in their Journey tab — co-branded, locked to attendees, ready to start.
- Four levels, sequenced — locked until the previous one is complete
- Live progress bar synced across phone and dashboard
- Webinar replay sits at the top as the first element
- "Exclusive" badge clearly signals this is cohort-only
‹
★ Aster exclusive
Breaking through
procrastination
procrastination
4 levels · 17 elements
Procrastination is something most of us face at work. By the end of this path, you'll understand why you do it and what's really happening when you choose anything else over the task at hand.
Read more ›
↗ Your Progress
7/17 Completed
Journey Overview
✓
Understanding Procrastination
⬡ 6 elements
›
2
Identifying Root Causes
⬡ 3 elements
›
🔒
Anti-Procrastination Toolkit
⬡ 6 elements
›
🔒
A win for your wellbeing
⬡ 2 elements
›
×— Inside the Path · Levels 1 & 2 —
12 / 26
Example · Levels 1 & 2
Awareness,
then roots.
The first two levels move the user from "what is procrastination, really?" to "what triggers mine?" — using a mix of assessments and Cri conversations.
- —Level 1 · Understanding Procrastination — 6 elements introducing the procrastination cycle and personal patterns
- —Level 2 · Identifying Root Causes — 3 elements finding the user's personal trigger statement
- —Cri's responses are guided by checklists authored by Crink's consultants
‹
Understanding Procrastination
Level 1 · 6 elements
Understanding
Procrastination
Procrastination
Awareness and self-reflection — recognize your patterns without judgment.
Assessment
Understanding Your Task Approach
Chat with Cri
The Truth About Procrastination
Assessment
Procrastination Check-in
Article
Why starting feels hard
Level 1
Level 2
🔒 Level 3
🔒 Level 4
‹
Identifying Root Causes
Level 2 · 3 elements
Identifying
Root Causes
Root Causes
Now that you know what procrastination is, let's explore why you do it.
Assessment
Understanding the Root Cause
Chat with Cri
What Drives Your Procrastination?
Chat with Cri · Now
Your Personal Trigger Statement
Level 1
Level 2
🔒 Level 3
🔒 Level 4
×— Inside the Path · The Toolkit —
13 / 26
‹
Anti-Procrastination Toolkit
Level 3 · 6 elements
Building Your
Toolkit
Toolkit
Chat with Cri
Emotional Regulation
Chat with Cri
The SMART Start Method
Chat with Cri
Meeting Procrastination with Kindness
Chat with Cri
Designing Your Environment for Focus
Chat with Cri
Working With Time, Not Against It
Chat with Cri
Choosing What Matters First
L1
L2
Level 3
🔒 L4
‹
Assessment · WP002
When you face a task you've been putting off, what usually goes through your mind first?
"I'll do it later, I have time."
"I don't even know where to start."
"I'm not in the right mood for this."
"It has to be perfect — I'm not ready."
Next →
Example · Level 3 + an Assessment
The toolkit,
and the
reflection.
Level 3 gives the user six concrete tools — each delivered through a checklist-driven Cri conversation. Between sessions, short assessments calibrate where they are.
- —Emotional regulation, SMART Start, self-compassion, environment, time, priority — six consultant-grounded tools
- —Each element unlocks only after the previous one is complete
- —Assessments aren't tests — they're calibration. Cri remembers the answer.
×— Inside an Element · Chat with Cri —
14 / 26
Example · A real Cri session
Cri, guided
by a clinical
checklist.
Every Cri conversation follows a checklist authored by our consultants. For "The Truth About Procrastination," Cri must (i) psychoeducate the user about the procrastination cycle, (ii) explore recent experiences, and (iii) introduce journaling.
- —Cri only marks a step complete when the clinical goal is verifiably met
- —The user sees a soft progress bar; Cri carries the structure invisibly
- —Output isn't "AI advice" — it's a guided clinical session, personalized
‹
C
Cri
The Truth About Procrastination
CHAT WITH CRI
C
Hey — earlier you mentioned the project slides you keep pushing off. Let's look at that through the lens of the procrastination cycle. Sound okay?
yeah go for it
C
So you decided to finish refining the slides, but then you thought there was plenty of time… which led to keeping it till the last moment. Then anxiety, then a rush. Does that match what happens for you?
literally word for word lol
C
That's the cycle — it isn't laziness, it's emotional regulation. Want me to walk you through each stage one at a time?
Session progress
1 of 3 steps
Reply to Cri…
×— The AI · Personalized for Everyone —
15 / 26
AI
Powered by Cri AI
One Cri.
A different
Cri for everyone.
Cri isn't a chatbot bolted onto a course. It's a consultant-supervised AI that quietly learns the person behind the screen — their triggers, their language, their progress — and shapes every element around them.
- Memory across the Path — Cri carries what it learns in Level 1 into Level 4
- Adaptive tone — gentler when the user is struggling, sharper when they're flying
- Consultant supervised — every checklist authored by Crink's consultants
- Same Path, different journey — two users finish the same Path with two different stories
C
Cri's notes on Sara AI Personalized
— learning since May 24, 2026
What Cri remembers
Trigger statement
"I don't know where to start."
Working on
Project slides she keeps pushing off
Mood pattern
Lower energy on Mondays
Coping that worked
The 5-minute rule, mornings
Tone preference
Direct, with light humor
Next clinical goal
Build SMART Start ritual
×— Step 4 · The Community —
16 / 26
Step iv
A private space,
moderated by
experts.
Every cohort gets a dedicated community chat — where attendees share progress, ask questions, and stay accountable, with the host and Crink moderators present.
- Three roles, clearly badged: Members, Moderators, and the Host
- Hosts can post announcements, polls, and live Q&A reminders
- AI-assisted moderation flags concerning messages for consultant review
- Channel stays open after the Path ends — alumni keep access
‹
R
S
M
+4
Procrastination · Cohort 04
217 members · 12 online
TODAY
DR
Dr. ReemaHOST
Morning everyone — loved seeing your trigger statements from Level 2. Reminder: Level 3 (the Toolkit!) unlocks tonight at 8pm.
S
Sara A.
My trigger turned out to be "vague tasks" — I had no idea that was the thing. Cri nailed it 😅
FH
Fatima H.MOD
That's huge, Sara. Once we name the trigger, the SMART Start element in Level 3 is going to feel really targeted for you.
Same for me — "I don't know where to start" is the whole thing.
♥ 12 · 🙌 4
M
Maryam
Day 9 streak ✓ The 5-minute rule is changing my mornings.
Message the cohort…
×— Step 5 · The Organizer View —
17 / 26
Step v
A dashboard
for the
organizer.
Webinar hosts get a real-time view of their cohort — completion, engagement, drop-off. Built for consultants, not analysts.
- Live progress per attendee + cohort-wide
- Drop-off alerts — intervene before someone disengages
- Element-level analytics: which lessons land, which don't
- Outcome surveys aggregated and exportable
C
Crink Studio
Cohort
Overview
Attendees
Path Progress
Community
Insights
Engagement
Outcomes
Drop-off
Webinar
Recording
Attendance
Breaking Through ProcrastinationCohort 04 · Day 9 of 28 · Hosted by Dr. Reema · Aster
Export
Send announcement
Enrolled
217
↑ 12 since launch
Active (7d)
186
86% active
Avg progress
42%
↑ 8% vs cohort 03
At risk
14
Needs nudge
Attendee progress
Top movers · this week
SA
Sara Al Mansoori
92%
MK
Maryam Khalifa
84%
AH
Aisha Hamdan
71%
FN
Fatima Nasser
58%
RT
Reem Taleb
46%
NO
Noor Obaid
32%
Daily activity
Last 7d
M
T
W
T
F
S
S
Live activity
Just now
SA
Sara finished SMART Start
2m
AH
Aisha chatted with Cri
5m
FN
Fatima posted in community
8m
×— Step 6 · Transformation —
18 / 26
Step vi
Transformation,
not
goodbye.
When the Path is complete, Cri runs the final reflection. We measure what changed, celebrate the cohort, and recommend the next Path.
- —Insight Discovery assessment + Compassionate Reminders flashcards
- —Personalized completion certificate, co-branded with Aster
- —Next-Path recommendation tuned to their progress
- —Alumni access to the community — built-in retention
C
— Certificate of Completion —
Awarded to
Sara Al
Mansoori
Mansoori
For completing Breaking Through Procrastination — a four-week guided journey hosted by Dr. Reema, in partnership with Aster.
Reema A.
Host · Aster
May 24 — Jun 21, 2026
×— Why This Works —
19 / 26
Why this works
Three things compound
when a webinar leads to a Path.
i.
Higher
completion.
completion.
Cohort accountability and host moderation lift completion rates dramatically over self-serve content. People show up for each other.
3×vs solo
ii.
Stronger
outcomes.
outcomes.
Multi-modal practice — assessments, AI conversations, articles, videos — beats any one format alone. We measure the change, not the views.
+62%avg lift
iii.
Lasting
relationships.
relationships.
A repeatable, scalable group-care channel for Aster: monthly webinars with follow-on Paths. Hosts run a series; attendees become alumni and a long-term community.
∞compounding
×— About the Company —
20 / 26
About
About Our
Company
Empowering working families with AI-driven and human-supported well-being, making happiness effortless and accessible.
Crink's science-backed frameworks are designed to make happiness achievable for busy families.
Through seamless and convenient support, Crink helps individuals grow, work stress-free, raise confident kids, and build fulfilling relationships.
Instagram: @crink.app
Website: www.crink.app
×— Founders —
21 / 26
Leadership
The founders.
Mariyam Vidhu Vijayan
CEO & Founder
B.Tech, Kerala University · Dip. Child Psychology
A results-driven entrepreneur and educator with a strong foundation in R&D and Marketing and hands-on leadership experience. She has previously led Endeavour International School and founded Woman.ly Ventures. Her unique blend of technology, human psychology, and business acumen shapes Crink's vision and direction.
Rustum Usman
CPO & Co-Founder
MBA, IIM Kozhikode
A seasoned product strategist and technologist with hands-on experience advising Fortune 500 companies and Big 4 firms, and a proven track record of driving product innovation at scale. Founder of an IIoT startup, he combines entrepreneurial depth with enterprise-grade strategic thinking, and leads Product & Technology at Crink.
×— Consultants · Team Leads —
22 / 26
Meet some of the experts behind the work
Team leads.
Fathimath Shifa
Wellbeing Coach & Consultant Psychologist
5,000+ coaching hours · M.Sc. Clinical Psychology
A compassionate, client-centered psychologist drawing on CBT, Positive Psychology, and Mindfulness-Based Practices across all age groups. Her expertise spans anxiety, depression, stress management, trauma, couple counselling, parenting support, learning disabilities, ASD, and ADHD — creating a safe, supportive space that fosters growth and meaningful change.
Reyna James
Wellbeing Coach & Consultant Psychologist
3,500+ coaching hours · M.Sc. Organizational Psychology
A growth-focused psychologist drawing on Person-Centered therapy, CBT, Positive Psychology, and Mindfulness across personal, parenting, and professional dimensions. Her expertise covers self-esteem, parenting support, and workplace mental health, fostering a collaborative, non-judgmental space.
×— Consultants · Team Leads —
23 / 26
Meet some of the experts behind the work
Team leads.
Sunu Sunny
Wellbeing Coach & Consultant Psychologist
3,000+ coaching hours · M.Sc. Educational Psychology
A warm, empathetic psychologist with a practical, compassion-first approach rooted in positive psychology. Her expertise spans emotional regulation, work-life balance, tantrum management, early childhood education, and parent-teen relationships — helping families reduce stress, strengthen connection, and build lasting emotional resilience.
Aiswarya P
Wellbeing Coach & Consultant Psychologist
1,540+ coaching hours · M.Sc. Psychology
An empathetic, holistic psychologist working with individuals navigating personal challenges and parenting concerns through evidence-based approaches including CBT and gentle parenting. Her expertise covers stress, anxiety, burnout recovery, trauma healing, parent-child bonding, and behaviour management in children.
×— Clinical Consultants · Advisors —
24 / 26
Meet some of the experts behind the work
Clinical advisors.
Dr Mohammed Arshad
Consultant Psychiatrist
Trained at NIMHANS, Bangalore & AIIMS, New Delhi
Bringing a wealth of clinical expertise from his practice in the UK, his work spans the comprehensive management of neuropsychiatric conditions across the lifespan — schizophrenia, bipolar disorder, major depression, substance use, and behavioural addictions — combining pharmacological and non-pharmacological approaches within a person-centred, culturally-informed framework.
Dr Farha
Consultant Psychiatrist
MBBS & MD Psychiatry
Currently practising at Government Medical College, Manjeri, with experience managing a wide range of psychiatric conditions across all age groups. She holds a special interest in women's mental health and psychotherapy, and is committed to delivering holistic, patient-centred care in a safe and supportive environment.
26 / 26
Let's build this together
Thank
you.
We'd love to launch the first Aster webinar Path together — co-branded, co-hosted, and live within eight weeks.
Crink
×
Aster
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